Rohit Bhargava is the author of ‘Likeonomics‘,which argues that a big part of why people make a purchase has very little to do with the five bullet points about a product. It has a lot to do with the relationship that you have built over time with the customer that you’re working with.
Is Saelig likable? We try very hard here to answer customer inquiries personally, and maintain friendliness, so that customers get the product that will work best for them. And if we don't have that product, we look for it worldwide and point folks elsewhere if need be. That way we increase our trust factor as well, we trust, as likability.