Monday, July 28, 2008

Do newsletters work?

Lots of companies use regular email communications with their existing customers to let them know about new stuff happening, and we do the same. We've found readership has gone up since offering a prize. Marketing books tell you that it seems everyone listens to WII-FM - "what's in it for me?" - so we try to make the information useful and rewarding! With our May newsletter - celebrating our 20th Anniversary - we gave away a $200 GPS logger to one lucky customer. This month we gave our customers a chance to win a radio-controlled Multidirectional Plane – it cuts through the clouds in thrilling 10-minute runs! The foam-construction plane features stylish details and a twin motor design, and includes controller/charger and rechargeable LiPo battery. It uses six AA batteries (also included) for the hand-held controller. If you didn't get our newletter email, write to us at with "Newsletter Please" in the subject line and we'll send you the details.

Wednesday, July 16, 2008


At least somebody is reading my blog - thanks "B"!!

"Alan........I love your humor. Add the following to the list....

"There are 10 kinds of people in the world......those who understand binary and those who don't"

Thanks to B. W.
Mars Graphic Services

Tuesday, July 15, 2008

Very Punny

Where would we be without work being fun? Bored.

The Internet has brought us many things both positive and negative. On the plus side, a plethera of good, clean jokes:

-- I wondered why the baseball was getting bigger. Then it hit me.
-- Police were called to a day care where a three-year-old was resisting a rest.
-- Did you hear about the guy whose whole left side was cut off? He's all right now.
-- To write with a broken pencil is pointless.
-- The short fortune teller who escaped from prison was a small medium at large.
-- When the smog lifts in Los Angeles, U.C.L.A.
-- The professor discovered that her theory of earthquakes was on shaky ground.
-- The dead batteries were given out free of charge.
-- A dentist and a manicurist fought tooth and nail.
-- A bicycle can't stand alone; it is two tired.
-- A will is a dead giveaway.
-- A backward poet writes inverse.
-- A chicken crossing the road: poultry in motion.
-- With her marriage she got a new name and a dress.
-- A grenade fell onto a kitchen floor in France, resulted in linoleum blownapart.
-- A calendar's days are numbered.
-- A boiled egg is hard to beat.
-- If you jump off a Paris bridge, you are in Seine.
-- When she saw her first strands of gray hair, she thought she'd dye.
-- Bakers trade bread recipes on a knead to know basis

Friday, July 11, 2008

Free "Word of Mouth" Book

A blog I respect and regularly read is by John Jantsch of
Duct Tape Marketing (

This month he's offering great advice on how to
word of mouth as an experiment for how to create word of
mouth - the best form of advertising. Dave Balter, creator
of BuzzAgent, wrote a book called The Word of
Mouth Manual: Volume II, price it at $45 on Amazon,
but it is available as a free copy by download.

The book is a valuable explanation of the art of word of
mouth with helpful examples.

Go get your copy to help in selling your products
- and thanks for reading my blog!