Monday, July 28, 2008
Do newsletters work?
Lots of companies use regular email communications with their existing customers to let them know about new stuff happening, and we do the same. We've found readership has gone up since offering a prize. Marketing books tell you that it seems everyone listens to WII-FM - "what's in it for me?" - so we try to make the information useful and rewarding! With our May newsletter - celebrating our 20th Anniversary - we gave away a $200 GPS logger to one lucky customer. This month we gave our customers a chance to win a radio-controlled Multidirectional Plane – it cuts through the clouds in thrilling 10-minute runs! The foam-construction plane features stylish details and a twin motor design, and includes controller/charger and rechargeable LiPo battery. It uses six AA batteries (also included) for the hand-held controller. If you didn't get our newletter email, write to us at firstname.lastname@example.org with "Newsletter Please" in the subject line and we'll send you the details.