Wednesday, November 14, 2007
There is no such thing as bad publicity, they say. I disagree. My viewpoint is that your name - or your company's name - is worth more than gold (Proverbs 22.1: A good name is more desirable than great riches; to be esteemed is better than silver or gold.) So it's important to me to keep our name and reputation clean and customers happy - even to letting them know what our company principles are. I tried to convey this in a recent article that our local newspaper did about us (http://www.democratandchronicle.com/apps/pbcs.dll/article?AID=/20070924/BUSINESS/709240334). Our company philosophy is encapsulated in "about us" on our front page (http://www.saelig.com/).