Awards - Rewards

Our local newspaper just announced that we are No. 93 on their Top100 private companies in Rochester NY.
Cause to celebrate here - not just that we are growing, but as a recognition of hard work put in during the year by our staff. I view business a bit like a carousel. You have to keep putting things on the carousel, so that when it comes round again you get get things back. We have to keep creating press releases and advertising in order to get "eyeballs" and hence sales, maybe three months later. It's all in the numbers. A certain percentage of people who see our products will need them. Therefore, the more people who are aware of our goods, the larger our sales. Getting an award like the Top100 increases local awareness - but even better are awards in our target audience, like Product of the Week in a technical magazine, read by engineers.