It caused us to think through what our ethical practices are
and write them down in a new 18-paragraph
section in our Employee manual. In this
way, our existing employees - and new ones as they come on board – can quickly
see in writing what principles are fundamental to our operation and that we
adhere to.
We also distilled it down to two salient sentences: “Do What Is Right” (based
on the Golden Rule outlined in the Book of Matthew “Do unto others as you would
have them do unto you”; and “Keep A Good Name”
based on Proverbs
22:1 “A good name is more desirable than great riches; to be esteemed is better
than silver or gold.”
It caused us to think back to ethical dilemmas and discuss how we’d solved them. Some of these events happened before many of
our present employees were with us; so we could share past company history.
A benefit of becoming a Finalist is that a professional
videographer spends half a day you’re your company, capturing the flavor and
dynamics of your company, resulting in 4 minute video of you company – at no charge, and
which you can use without royalties for publicity purposes. “A $2,000 value” as they say on TV. This video is then shown at the awards
luncheon ‘before the envelope is opened’ (like the Oscars). Imagine hearing Don Alhart announce “And the
winner is ……..” you company!
Winning the award has brought additional publicity to Saelig – and
‘eyeballs’ is what it’s all about!
We have met many new business contacts in Rochester because of entering
the competition.
We were invited to enter the Greater Rochester Enterprise’s International Business Council
competition in the
Small Business category (winners will be announced on November 7th,
2013).
The D&C
newspaper is writing two articles about our company, as well as a video blog
entry.
On giving the acceptance speech, I was able to have a ready-made
sitting audience for a few of my well-worn jokes, which went down very well I believe.
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