Unrelated benefits

Dave Wilson, Editor of ElectronicsTalk (UK - www.electronicstalk.com) wrote an article about using unrelated events for marketing purposes:

"A UK Managing Director was unhappy about the recent slowdown in sales at his company, so he decided to do something rather radical about it. As an avid TV viewer, he had recently become aware of the phenomenal success of the Scottish singer Susan Boyle on a British talent show. He heard that after appearing on the show, her video on Youtube had been viewed over one hundred million times. In fact, her career from a church volunteer to a worldwide superstar appeared to be going from strength to strength. She was an internet sensation and the Managing Director decided to take advantage of the fact.

So, days after the show aired, he sat down at his trusty PC and wrote his own blog comments about the performance.

The result was that Internet traffic to the site of the electronics manufacturer is now booming. Of course, not everyone is looking to buy some of his products, but some of them are.

All thanks and praise then to Susan Boyle, Britain's Got Talent, and welcome to the brave new world of the Internet.

I don't know about you, but I can feel a song coming on....