More Eyeballs

There is no such thing as bad publicity, they say. I disagree. My viewpoint is that your name - or your company's name - is worth more than gold (Proverbs 22.1: A good name is more desirable than great riches; to be esteemed is better than silver or gold.) So it's important to me to keep our name and reputation clean and customers happy - even to letting them know what our company principles are. I tried to convey this in a recent article that our local newspaper did about us (http://www.democratandchronicle.com/apps/pbcs.dll/article?AID=/20070924/BUSINESS/709240334). Our company philosophy is encapsulated in "about us" on our front page (http://www.saelig.com/).

Eyeballs

Success in business is all about how many people see your products (location, location, location). If x% will buy what you sell then all you have to do is increase viewing numbers to increase sales. We send out press releases to over 200 technical editors when we have an exciting new product to announce (see http://www.saelig.com/press_releases.htm; Google "saelig" and you'll find a wide selection of issued releases we have written). This is a free service for our suppliers and adds value to our service for them, in addition to our prompt sales and tech support. Here's how to write a good press release: http://www.publicityinsider.com/release.asp

Resources

People sometimes ask me what resources and tools I use to keep up the entrepreneurial spirit and help the company grow. Here's a list of some inspiring sites and magazines which you might find useful too: Entrepreneur Magazine (www.entrepreneur.com), Inc Magazine (www.inc.com), CCH Business Owner's Toolkit (http://www.toolkit.com/), Amex (https://home.americanexpress.com/home/open.shtml), and I also read all the electronics tech press I can lay my hands on.

I've also just returned from a conference in Harrisburg, PA featuring Lance Wallnau - he's extremely motivational (http://www.lancelearning.net/business.html) and has coached even at the United Nations - a tough crowd!